SEO Experiments is a working lab for field-tested technical SEO learnings, search experiments, and tools that make implementation easier.
Experiments
Technical SEO, AI search behavior, schema, and content systems.
Guides
Hands-on walkthroughs designed for implementation instead of theory.
Tools
Small utilities that solve practical workflow problems.
Latest experiment
On one new content site, Bing drove 5x more clicks than Google and surfaced AI citation data GSC cannot show. Includes setup steps, AI Performance, and practical takeaways.
New posts on SEO Experiments focus on practical implementation: technical SEO edge cases, AI workflows, structured testing, and the small decisions that make systems more useful in production. This section now stays aligned with the actual latest publication order instead of pinning an older intro post above newer work.
Browse the full article archive
On one new content site, Bing drove 5x more clicks than Google and surfaced AI citation data GSC cannot show. Includes setup steps, AI Performance, and practical takeaways.
SEO Experiments should feel like a lab, not just a blog. These tools are the most tangible part of that promise.
Keyword research
A practical keyword research workflow with real data inputs for fast exploration and prioritization.
Open toolTechnical cleanup
Built to speed up redirect planning and reduce friction when URL migrations or cleanup work get messy.
Open toolLinkedIn formatting
A quick utility for cleaner, more readable post formatting when social publishing should not eat your time.
Open toolOn-page analysis
A more advanced content analysis workflow for topical coverage, term usage, and SERP-inspired comparison work.
Open toolStructured data QA
NewAudit schema markup, social tags, and rich-result eligibility with rule checks and AI recommendations.
Open toolReview intelligence
NewExtract Trustpilot reviews and surface recurring themes, issues and sentiment patterns without manual reading through hundreds of entries.
Open toolThe site sits between a technical SEO notebook, a guide library, and a tool collection. That combination is the real asset: experiments prove ideas, guides explain them, and tools make them reusable.
Current focus
The strongest work on the site tends to sit where technical execution, search behavior, and practical tooling overlap.
