Latest experiment
SEO Experiments
Practical SEO experiments, AI workflows, and useful tools.
SEO Experiments is a working lab for field-tested technical SEO learnings, search experiments, and tools that make implementation easier.
Experiments
Technical SEO, AI search behavior, schema, and content systems.
Guides
Hands-on walkthroughs designed for implementation instead of theory.
Tools
Small utilities that solve practical workflow problems.
Fresh experiments and implementation guides
The site works best when content, tools, and experiments reinforce each other. These are the newest pieces shaping that system.
Utilities built for real workflows
SEO Experiments should feel like a lab, not just a blog. These tools are the most tangible part of that promise.
Keyword research
Free Keyword Tool
A practical keyword research workflow with real data inputs for fast exploration and prioritization.
Open toolTechnical cleanup
Redirect Tool
Built to speed up redirect planning and reduce friction when URL migrations or cleanup work get messy.
Open toolLinkedIn formatting
LinkedIn Text Formatter
A quick utility for cleaner, more readable post formatting when social publishing should not eat your time.
Open toolOn-page analysis
WDF*IDF Analyzer
A more advanced content analysis workflow for topical coverage, term usage, and SERP-inspired comparison work.
Open toolReview intelligence
NewReview Analyzer
Extract Trustpilot reviews and surface recurring themes, issues and sentiment patterns without manual reading through hundreds of entries.
Open toolSEO Experiments is meant to document what actually happens in the field.
The site sits between a technical SEO notebook, a guide library, and a tool collection. That combination is the real asset: experiments prove ideas, guides explain them, and tools make them reusable.
Current focus
The strongest work on the site tends to sit where technical execution, search behavior, and practical tooling overlap.